The Jewish market
Four million US Jewish consumers are a very lucrative market. The indicators below speak to the weight of the Jewish market, and have also convinced many that God has a sense of humor. Here’s why—
- Publishing insiders report: "Jews purchase books way out of proportion to their numbers."
- In 2007 "Kosher" was the most frequently used claim on new food product launches in the United States. Kosher out-paced "all natural," "green" and "organic." And Jews make up less than 2% of the population. Go figure.
- General Electric and Kenmore now offer "Sabbath Mode" ovens and refrigerators for the Jewish market. Who Knew?
- Kosher food is a 10 billion dollar industry and its growing 10-15% annually.
- Hallmark and American Greetings have extensive lines of Jewish greeting cards.
- Saks Fifth Avenue now carries Gucci watches, $300.00 ties AND Hanukkah cupcakes!
- 3,984 new kosher food products and 728 new beverages were launched in 2007 alone!
- Jerry Seinfeld. What else can we say?